Behind the Trend: How the Roman Empire Became a TikTok Sensation
Social media is constantly evolving, and some challenges, memes, and videos go viral instantly. Some social media trends stick around for the long haul, while others blow up and vanish in a couple of...
View ArticleHow Creator Marketing Can Add Fuel to the Social Commerce Fire
Original Article: https://advertisingweek.com/ While the pandemic fueled the early stages of the social commerce era, as people looked for ways to shop without leaving their homes, that fuel now shows...
View Article[REPORT] How Creator Marketing Can Add Fuel to the Social Commerce Fire
The rise of social commerce represents a shift in the role of social platforms in the purchase journey. They had primarily been a source of discovery and consideration, after which customers were sent...
View ArticleThe Rise of the Granfluencers: Older Creators Are Making Their Presence Felt
The popular narrative is that social media is the domain of younger generations. Indeed, think tank Pew Research Center supports that theory, finding that most U.S. users of those platforms are between...
View ArticleClik here to view.
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media...
The trick-or-treaters have stopped ringing the doorbell, the leaves have changed colors and fallen off the trees, and planning for Thanksgiving dinner is underway. Planning is also underway for the two...
View Article[REPORT] Elevate your Brand with B2B Creator Marketing
B2B buyers trust their peers, executives in the field, and creators with experience in the industry, and creator marketing helps build that trust. B2B buyers are looking for content that is relevant to...
View ArticleClik here to view.
Why Brands Should Be Paying Attention to the Rise of Social SEO
Introduction The internet is haunted by the ghosts of search engines past—AltaVista, Ask Jeeves, Excite, and Lycos come to mind. Yahoo became the early king of the search hill, and Microsoft made its...
View ArticleHow Brands Can Attract Gen Z With Influencer Marketing
TikTok has solidified its reputation as a highly effective platform for creator marketing. However, for many brands, activating a successful, on-trend campaign on the platform can still feel like...
View Article10 Tips for Optimizing Creator Marketing This Holiday Season
The holiday shopping season is often referred to as retail’s Super Bowl, with the National Retail Federation estimating that November and December have accounted for 19 percent of total U.S. retail...
View ArticleWill Creator Marketing Surge on LinkedIn in 2024?
Creator marketing is heading for a surge on another social networking platform in 2024, but that platform isn’t a newcomer: It launched in 2003, well before YouTube (2005). Instagram (2010), and TikTok...
View ArticleClik here to view.
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media...
As 2023 moves toward its conclusion and the world prepares to welcome 2024, the festive holidays of Hanukkah, Christmas, and Kwanzaa loom, along with the official beginning of winter. Social media...
View ArticleClik here to view.
What Will the Next Year Bring for Brands, Influencers, and Platforms?
The prediction game is always a tough one to play. After all, who would have thought at this time in 2022 that 2023 would be colored pink and nestled in the palm of Barbie’s hand? Was anyone sure if...
View ArticleClik here to view.
A Quick Guide to Always-On Creator Marketing, Plus 2024’s Key Social Media...
Creator marketing campaigns tied to holidays, product launches, and other special events are key for brands, as well-executed content promoting those events helps lead to spikes in brand awareness and,...
View Article[REPORT] Why Brands Should Be Paying Attention to The Rise of Social SEO
What Is Social SEO? “Social SEO is a response to the shift in consumer behavior to rely on social platforms (primarily TikTok) as a search engine for news and current events, mental health services,...
View ArticleCreator Marketing Beyond the Small Screen
Introduction Imagine your favorite TikTok dancer gracing a Times Square billboard, or that hilarious food vlogger hosting a primetime cooking show. Social media isn’t the only stage anymore. Creators...
View ArticleClik here to view.
Social Platforms Share 2023 Highlights
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays A new year in the creator marketing world brings new challenges, new opportunities, and, as always, new features and...
View ArticleWATCH—Gen Z Roundtable on Super Bowl 2024
The Super Bowl is often one of the biggest cultural moments of the year, with advertisers paying up to $7 million to air a spot. But do the Big Game tactics resonate with Gen Z? With Gen Zers moving...
View ArticleClik here to view.
The Divide Between Social Media, TV is Narrowing
Television has long been referred to as the “small screen” as a way of differentiating it from the bigger, “silver screen” of movie theaters. But much in the same way that the emergence of premium...
View ArticleGeneration Alpha: Marketing to the Children of Millennials and COVID-19
People born from 2010 on are the first fully digital generation. They are mostly the children of millennials. They have spent large chunks of their lives on screens, largely spurred by the pandemic...
View ArticleClik here to view.
Meta Creator Management Tools, TikTok’s AI Song Feature, and More
Stay Up to Date on the Latest Trends, Platform Updates, and Social Media Holidays February is the shortest month on the calendar—albeit one day longer in 2024, due to Leap Year—but it is jam-packed...
View Article