TikTok Spotlight, Instagram Photo Dumps, and YouTube Gets Tighter With Shopify
The temperatures are starting to drop, the leaves are starting to fall, the footballs are starting to fly, and school is back in session. Fall officially kicks off Sept. 23, and Sept. 15 is the first...
View Article[REPORT] The Politics of Posting- Election Season Survival Kit for Marketers
As we approach Q4 in an election year, brands are faced with the challenge of maintaining a positive presence while navigating a sensitive political and social landscape. Influencers, with their...
View ArticleCreator Marketing During an Election Cycle
What to Do, What to Avoid, and How to Prepare Election years present special challenges in the creator marketing sector, particularly in the fourth quarter, as Election Day draws closer. More time is...
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TikTok Extends Subscriptions to More Creators, Plus All the News From Meta...
Halloween is the most popular holiday in October, but there are plenty of other notable days before we get to candy, costumes, and trick-or-treating. October is Global Diversity Awareness Month, and...
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Uber and Open Influence Win OMMA Award for Best Automotive Campaign
We are beyond proud to announce that Open Influence, in partnership with Uber, has won the Best Automotive Campaign award at this year’s OMMA Awards. This prestigious event, held at NYC’s Cutting Room,...
View ArticleHow Snapchat Creators Are Shaping Gen Z’s Buying Habits
Over the years, social media platforms have become an integral part of how younger generations interact with the world around them. Among these platforms, Snapchat has managed to carve out a unique...
View Article10 Wellness Trends Health Influencers Are Promoting This Year
As the wellness industry continues to evolve, health influencers are at the forefront, shaping trends and influencing the decisions of millions of health-conscious consumers. In 2024, the focus on...
View ArticleWhat Is the Creator Economy & Why Is It Booming?
The digital age has given rise to a new wave of entrepreneurs, creative professionals, and self-starters who are shaping the way we consume and engage with content: welcome to the creator economy....
View ArticleCreator Marketing for Highly Regulated Industries
Introduction Highly regulated industries such as alcohol, cannabis, financial services, gambling, and healthcare/pharmaceuticals can be fertile ground for creator marketing campaigns, but great care...
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